Why Established Estate Agency Brands Count In The Canford Cliffs Property Market

In such a small high-end property market, it appears that established estate agency brands really do count in Canford Cliffs and Sandbanks, Poole, Dorset. When Berkeleys Estate Agents opened its doors in 1991, it was one of probably three property agents on Haven Road, Canford Cliffs. Today there are seven, counting bricks and mortar agencies only, but not forgetting online agencies are growing too.

Berkeleys Estate Agents, Canford Cliffs, Poole, Dorset

What does the local property market make of the evolution of estate agency services locally? It has certainly been a decade of change. Local clients have seen new nationals and small independents move into the Village, all offering what appears to be a ‘similar’ service. So what differentiates agents today – service, commission, reach, knowledge, people or perhaps…brand?

With the average house price in the area now exceeding £644,000 this summer, and the number of house and apartment sales transactions in BH13 around 251 over the last 12 months, it’s an interesting market for agents for sure, and a solid one too if you look at the maths.

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Property insights into Sandbanks, Canford Cliffs and Branksome Park, Poole, Dorset.

Berkeleys has just published the latest Spring property report for Sandbanks, Canford Cliffs and Branksome Park in Poole, Dorset.

Sales volumes (the total value of property sold – at prices greater than £200,000 in BH13 and BH14 only) in both Quarters 3 and 4 2013 were nearly 50% ahead of the same figures recorded for 2012, almost across the board – other than in Sandbanks, where volumes are down year on year.

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Some of the interesting trends in the local property market that Berkeleys have noted this year include:

  • At the top-end (Sandbanks, Branksome Park and Lilliput), development-led transactions are a feature of the market once more, as are the number of people downsizing from larger homes into “lateral” (i.e.apartment) living.
  • The family house market (£500,000 – £1.5 million) is also a strong contender in all areas, with a shortage of stock tending to push prices a little higher – or, at least, reinforce asking prices.
  • At the value-end of the market (£200,000-£500,000), activity is buoyant, especially in apartments throughout Branksome Park, Canford Cliffs and Lower Parkstone.

Chart: Property Sales Across The Poole Area June To December 2013 v. 2012 (Land Registry data)

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Of course values and activity levels vary amongst other things not just by area, but also by price band, by reference to age and condition of the property being sold and a host of other points. A similar range of disparity of values will also apply in other segments of the market. It’s vitally important to understand exactly where along that paradigm your property fits if you are thinking of selling.

Our recent analysis of trends suggests that the average time to achieve a sale on properties in BH13 and BH14 varies very considerably, by market segment – above £2 million, the average interval between initial marketing and an achieved sale is over 600 days (in 2013) – with some of those sales having taken over 4 years, testament both to vendor’s drive for a top price and – often, if not more often – to ineffective guidance from their agent.

Even in the £200,000 – £500,000 market, the interval is an average of 262 days (just over 8 months). However, it is noticeable how well-priced (i.e. accurately-priced) property tends to have a much shorter transaction cycle, particularly when one takes into account the length of time it can take for some deals to exchange and complete. Some of the better-priced deals are concluded within one week to a month.

There is a considerable body of evidence now available to suggest that, if a more realistic approach at the outset can be set, much shorter transaction timetables can be the result. If you are thinking of selling your home, it is often a false economy to over-price the property initially.

Read the full version of this marketing report published on our website today or call us for an in-depth discussion. t: 01202 708383.

Berkeleys London Luxury Property Show

Berkeleys Estate Agents will be hosting a Luxury Property Show in London this Autumn. Berkeleys will be showcasing Sandbanks, Canford Cliffs and Branksome Park, Dorset prime property at their associate office on Park Lane reaching London, national and international property buyers.

John Jennings of Berkeleys explains: “One of the many benefits of being a part of the Guild of Professional Estate Agents is that we have access to one of London’s most prestigious office locations within the Guild partner network. The Park Lane office allows us to utilise a flagship showroom to showcase prime residential homes to London based buyers, home search agents and investors.

The continued growth in the London property market has made prime regional property in this Dorset area look increasingly good value for money. As well as presenting an attractive investment to second home owners, many London families choose Dorset to relocate to for the excellent secondary schools, access to a coastal lifestyle and sailing, yet offering close proximity to the countryside too.   

Canford Cliffs

Alongside presenting prime property details, the Berkeleys team will be highlighting the many benefits of living on the beautiful South Coast. Approx. 90 minutes commute from London by train, or a two hour drive, the Canford Cliffs and Sandbanks region of Dorset is conveniently located and thus holds a well-established link with the capital. The Sandbanks Peninsular attracts ongoing national media attention as its’ many super-homes present the ultimate luxury lifestyle to holiday home buyers.

Visitors to the London show will also be able to enjoy Berkeleys recently published coffee table photography book revealing a glimpse into the history and heritage of Canford Cliffs and Sandbanks, Dorset. Pictures from their heritage exhibition will also be displayed. It is the enjoyment of these heritage assets like the chines, the pines, the coastline and the local 1930s modernist architecture that has drawn property buyers to the area for many decades and no doubt will continue to do so in the future.