Why Established Estate Agency Brands Count In The Canford Cliffs Property Market

In such a small high-end property market, it appears that established estate agency brands really do count in Canford Cliffs and Sandbanks, Poole, Dorset. When Berkeleys Estate Agents opened its doors in 1991, it was one of probably three property agents on Haven Road, Canford Cliffs. Today there are seven, counting bricks and mortar agencies only, but not forgetting online agencies are growing too.

Berkeleys Estate Agents, Canford Cliffs, Poole, Dorset

What does the local property market make of the evolution of estate agency services locally? It has certainly been a decade of change. Local clients have seen new nationals and small independents move into the Village, all offering what appears to be a ‘similar’ service. So what differentiates agents today – service, commission, reach, knowledge, people or perhaps…brand?

With the average house price in the area now exceeding £644,000 this summer, and the number of house and apartment sales transactions in BH13 around 251 over the last 12 months, it’s an interesting market for agents for sure, and a solid one too if you look at the maths.

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In Celebration of Arts and Crafts Movement Homes

What makes a great Arts and Crafts home?

A grand entrance hall with hand-crafted timber wood panelling
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A magnificently crafted stained glass window

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William Morris design references and original Arts & Crafts furniture

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Hand made timber doors and patterned terracotta tiled floors at the entrance

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A display cabinet celebrating craftsmanship and English crafted pewter

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 Tapered timber door frames and door panels

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Finally, an owner inspired to celebrate this wonderful movement.

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 Images taken from an original Arts and Crafts movement house located in Poole, Dorset and sold by Berkeleys in 2013.




Property insights into Sandbanks, Canford Cliffs and Branksome Park, Poole, Dorset.

Berkeleys has just published the latest Spring property report for Sandbanks, Canford Cliffs and Branksome Park in Poole, Dorset.

Sales volumes (the total value of property sold – at prices greater than £200,000 in BH13 and BH14 only) in both Quarters 3 and 4 2013 were nearly 50% ahead of the same figures recorded for 2012, almost across the board – other than in Sandbanks, where volumes are down year on year.


Some of the interesting trends in the local property market that Berkeleys have noted this year include:

  • At the top-end (Sandbanks, Branksome Park and Lilliput), development-led transactions are a feature of the market once more, as are the number of people downsizing from larger homes into “lateral” (i.e.apartment) living.
  • The family house market (£500,000 – £1.5 million) is also a strong contender in all areas, with a shortage of stock tending to push prices a little higher – or, at least, reinforce asking prices.
  • At the value-end of the market (£200,000-£500,000), activity is buoyant, especially in apartments throughout Branksome Park, Canford Cliffs and Lower Parkstone.

Chart: Property Sales Across The Poole Area June To December 2013 v. 2012 (Land Registry data)


Of course values and activity levels vary amongst other things not just by area, but also by price band, by reference to age and condition of the property being sold and a host of other points. A similar range of disparity of values will also apply in other segments of the market. It’s vitally important to understand exactly where along that paradigm your property fits if you are thinking of selling.

Our recent analysis of trends suggests that the average time to achieve a sale on properties in BH13 and BH14 varies very considerably, by market segment – above £2 million, the average interval between initial marketing and an achieved sale is over 600 days (in 2013) – with some of those sales having taken over 4 years, testament both to vendor’s drive for a top price and – often, if not more often – to ineffective guidance from their agent.

Even in the £200,000 – £500,000 market, the interval is an average of 262 days (just over 8 months). However, it is noticeable how well-priced (i.e. accurately-priced) property tends to have a much shorter transaction cycle, particularly when one takes into account the length of time it can take for some deals to exchange and complete. Some of the better-priced deals are concluded within one week to a month.

There is a considerable body of evidence now available to suggest that, if a more realistic approach at the outset can be set, much shorter transaction timetables can be the result. If you are thinking of selling your home, it is often a false economy to over-price the property initially.

Read the full version of this marketing report published on our website today or call us for an in-depth discussion. t: 01202 708383.

Dorset Tudor-bethan heritage home celebrated

Historic Tudor-bethan heritage homes are making headlines again. When John Lennon’s former Surrey country house was recently listed for sale, the spotlight fell on an architectural style which takes its influences from the Arts and Crafts movement of the early 1900s.

Tower Road House

This charming Tudor-bethan home in Poole Dorset, for sale by Berkeleys, is a magnificent example of a popular 1930s style which imitated Tudor architecture and heralded a Tudor revival at that time. It was built in 1935.

Taking its influences from the Arts and Crafts movement, this house style embodies a mix of timber and red brick features. The areas of intricate, herringbone red brickwork, the wooden window frames with iron casements and the leaded panes are all signature mock-Tudor features.

The central porch has a slanting hood, supported by broad timber columns with iron brackets featuring decoratively today. The house is two-storeys high and has two symmetrical, angled sides, originally designed to bring in maximum light to the interior. Inside, there is a magnificent, oak-panelled reception hallway and false ceiling beams feature throughout. The exposed brick fireplace in the hallway echoes an Inglenook style.

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This three bedroom house is situated on a secluded plot of land located in prestigious Branksome Park, Poole. It also features a heated pool to the rear, with sun terrace, changing rooms and Jacuzzi hot tub, ensuring contemporary lifestyle needs are catered for too. The house is offered for sale at £995,000. Contact Berkeleys on UK +44 1202 708383.

Lifestyle Homes to Rent in Sandbanks, Poole, Dorset

Berkeleys Lettings is seeing growing demand for long term lifestyle renting in Poole, Dorset. Already a notable trend in the lettings market, as more people opt to rent rather than buy, savvy tenants now search for properties to rent which offer further added value by merging attractive lifestyle factors within easy reach of a top sports and social calendar.

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In addition to the key criteria of what makes a great coastal rental property, we now see ‘proximity to the local social calendar’ as an emerging request. In popular areas along the Poole coastline like Sandbanks and Poole Harbour, criteria such as beachfront proximity, sea views, access to water-sports, private parking and outside space are typical requests from our lifestyle tenants.

However, lifestyle tenants now recognise the added benefit of choosing a home which is located close to where top sports and social events take place. Appealing to all the family, and specifically teenagers, prospective tenants also know that planning ahead for the year is critical to taking full advantage of the calendar.

Berkeleys has a luxury apartment currently available to rent in Sandbanks, Poole which is a great example. Located right on the beachfront facing Poole Bay and Old Harry Rocks, Studland, residents can enjoy some of the best vantage points for this year’s top sport and social events. It is a short beachfront walk to the 2014 British Beach Polo Championships.”

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What’s more, the Sandbanks calendar lists many top sporting and after-party events on offer this year:

  • May 24th – 26th 2014 – Poole Sailing Regatta, Poole Harbour/Poole Bay and Regatta Social Programme
  • July 5th – 6th 2014 – Sandbanks Beach Volleyball Festival
  • July 11-12th 2014 – The 2014 British Beach Polo Championships, Sandbanks and Beach Polo after-party (tickets on sale now)
  • July 23rd – August 8th – Brownsea Island/National Trust summer open air theatre: Henry IV – (tickets on sale from Feb 1st)
  • August 2nd  – 9th – Cowes Sailing Week (sail from Poole to access daily events)
  • Competitive sailing events taking place across Poole Bay throughout August – see individual local sailing club schedules.

Tickets sell out fast to these highly sought after events, and so the secret to ensuring access to the best events is to plan early. Opting for a long term rental solution, whether for holiday use only or full time use, enables you to tap into events throughout the year. The benefit of being able to walk rather than drive lends yet further appeal.

Sandbanks Luxury Property Comes To Park Lane, 30th October, 2013

With the spotlight on luxury property investment this month, Berkeleys will be welcoming home buyers and investors to the Berkeleys Luxury Property Show in Park Lane on 30th October.  London based visitors will be able to explore luxury coastal living in Sandbanks, Poole, first hand with comfort and convenience.

Sandbanks, Poole, Dorset

Berkeleys presents urban home buyers with an opportunity to review and research investing into this highly publicised coastal area in a lively and entertaining way. Sandbanks, Poole is rarely away from the media spotlight today, and interest has been further fuelled by the recent ITV series “Harbour Lives” with Ben Fogle. As a result, navigating one’s way towards buying the right luxury home has become more competitive and confusing than ever before.

Helping buyers along the journey, Berkeleys is promising to bring Sandbanks to Park Lane, where the show promises to address all the questions most frequently raised by London based clients.

Jeremy Priestley, Director of Berkeleys says: “London based buyers, home search agents and International investors are invited to join us to dig deeper into the Sandbanks and Canford Cliffs coastal area. We have brought together all the touch-points of primary interest to potential buyers. We will reveal inspiring imagery and film to bring the area to life, provide insights into local property values and historical data, reveal property and plots for sale on and off market, illustrate who the most relevant local suppliers are like architects, developers, interior designers, reference any key planning projects in progress, as well as share local views on what Sandbanks life is really like – all without having to leave London.”

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“We will be on hand to provide invaluable knowledge, whether visitors are looking to buy land to build their own dream home, to buy a newly built contemporary home, to invest in a leisure holiday apartment or to find the right family home to relocate to from London.”

Tansanee, Sandbanks, Poole, Dorset

“We can also advise on luxury home lettings across the area, which is a growing market too. Some second home owners choose to maximise their investments through generating income by letting out their coastal home either out of season or over longer periods, when they might be travelling abroad for example. Berkeleys has seen that luxury waterside homes with views can achieve rents in excess of £6,000 per calendar month if they carry the right credentials.”

Branksome Park, Poole, Dorset

The continued growth in the London property market has made prime property in Poole, Dorset also look interesting. As well as presenting an alternative investment to potential second home owners, many London based families chose this area of Dorset to relocate to because of the excellent local secondary schools including Bryanston and Sherborne, the access to Poole Harbour watersports and the overall healthy, coastal lifestyle.

Approx. 100 minutes commute from the capital by train, or a two hour drive, the Canford Cliffs and Sandbanks region of Poole, Dorset is conveniently located and thus holds a well-established, long-standing link with London.

To book an appointment at the show, call 01202 708383. The Berkeleys Luxury Property Show takes place on 30th October, 2013, and is located at The Guild of Professional Estate Agents, 121 Park Lane, Mayfair, London, W1K 7AG. Open 10.00am to 6.00pm.

Sandbanks breezes into The Good Beach Guide 2013

Sandbanks has been the recipient of some wonderful feedback this year. If online consumer recommendations are the way forwards, as we are led to believe, then Sandbanks must be very happy. The summer season has yet to begin.

Firstly, Tripadvisor users voted Sandbanks into the Travellers Choice Top 10 UK Beaches 2013. Beach fans voted where they are heard by one of the worlds most popular unbiased holiday review websites.
More recently The Good Beach Guide included Sandbanks in its Good Beach recommendations for 2013. The Sunday Times also recommended it as a good guide if you are thinking of buying a coastal home. Published by the Marine Conservation Society, the Guide is rich in environmental details, and it rates over 700 beaches nationwide by water quality.
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When Sandbanks was famously flagged as the fourth most expensive place to live in the world way back in 2008, it opened the door to a wave of media attention focused on its superhomes and luxury lifestyle. But there is a fresh appeal to Sandbanks and the story is now being told by a new powerful beach-loving voice.

That voice is reaching more home buyers seeking to tap into the appeal of the Sandbanks coastline. What’s more, if you look at the sold house price data for homes in Sandbanks over the last twelve months, there have been a healthy number of holiday home sales between £300,000 to £500,000. Yes, the contemporary waterside homes are significantly more, but the peninsular also offers many ideal modern family holiday apartments too.

Local investment in amenities like the cafes, playgrounds, lifeguards’ facilities and watersports really has made the area a perfect family destination whether you holiday there or take a step further and purchase a holiday home.
657On a final note voting in favour of Sandbanks, we have been enjoying these wonderful coastal photographs, by ‘manonabeach‘ posted onto his facebook page. Asking the question, “what does the beach mean to you?”, he answers it both visually and verbally through a series of photographs and online interviews. Could this be yet more approving voices we hear from the seashore?
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